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Middle East Africa

6-8 September 2025
Cairo

wire Middle East Africa

6-8 September 2025
Cairo

Nexus for cutting-edge technologies and innovative machinery

wire Middle East Africa celebrated its trade fair premiere in September 2023 at the Egypt International Exhibition Center in Cairo/Egypt as part of the established Egyptian trade fair METAL & STEEL EGYPT.
The Egyptian trade fair organizer AGEX (Arabian German Exhibitions & Publishing Ltd) has already been organising the successful METAL & STEEL EGYPT since 2010, which offers a comprehensive range of machinery, equipment and products from the steel and metal industry for the Middle East and North Africa. The cooperation with Messe Düsseldorf results in valuable synergies for all sectors involved.

The regions of Egypt, the Middle East and North Africa offer many exhibitors the opportunity to invest in these growth markets. 383 exhibitors from 19 countries took the opportunity to show their colors in Cairo. In addition to local companies, exhibitors from the UK, France, Austria, Belgium, Turkey, Spain, Switzerland, Morocco, the USA and Germany, among others, also came to Egypt.

Why wire Middle East Africa

Access to a large market

With more than 100 million citizens, Egypt has a large domestic market. The industrial base is relatively broad. As a result, Egypt is increasingly establishing itself as a gateway for exports to other African countries.

Market intelligence

By attending a trade fair, companies can gather valuable information about the latest trends and developments in the wire and cable industry of the region, as well as learn about new technologies and products. Egypt‘s geographic location also provides access to the African market and the emerging economies of the region.

Networking opportunities

Trade fairs provide an opportunity for companies to network with other industry professionals and make new business connections.

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Cost-effectiveness

Trade fairs can be a cost-effective way for companies to reach a large number of potential customers and partners in a short amount of time coming from Türkiye, Eastern Europe and middle Asia.

Economic Prospects of Egypt

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Egypt has a diverse and complex economy that has undergone significant changes in recent years. With more than 100 million citizens, Egypt has a large domestic market. The industrial base is relatively broad. As a result, Egypt is increasingly establishing itself as a
gateway for exports to other African countries. The oil and gas sector as well as public infrastructure projects contribute to economic growth. Egypt is not only expanding economic ties with its neighbours, but also transport routes. A boom in digitalisation and a
well-educated workforce are providing further momentum.
Egypt's geographic location also makes it an attractive destination for foreign investment, as it provides access to the African market
and the emerging economies of the region. This can be seen in the country‘s rapidly growing industries such as tourism, construction, and telecommunications.

Inhabitants: 112,7 (2023 in Mio.)
Business languages: Arabic, English
Currency: Egyptian pound (EGP)

(Source: gtai, Germany Trade and Invest)

Cycle:

every 2 years

METAL & STEEL EGYPT 2023 with wire & Tube Middle East Africa / GIFA & METEC Middle East Africa in facts & figures

Number of visitors:

7.054

Number of exhibitors:

383

Exhibition space:

7.284 m²

EIEC - Egypt International Exhibition Center

The Egypt International Exhibition Center (EIEC), located in New Cairo, spans over 60,000 square meters of indoor and outdoor event spaces, accommodating events of all scales. It features four fully equipped halls, each offering up to 10,000 square meters of customizable space, alongside modern conference rooms and VIP lounges. With advanced infrastructure, including high-speed internet, parking for over 5,000 vehicles, and easy access from Cairo International Airport, the EIEC is a premier destination for trade shows, conferences, and cultural events.


Venue location:
EIEC - Egypt International Exhibition Center
New Cairo, 5th settlement - El Moshir Tantawy Axis
Cairo, Egypt

Website:
www.nc-iec.com

Focuses:

  • wire:
  • Machinery for the manufacture of rods, wires and strips
  • Machinery for the processing of rods, wires and strips
  • Tools and auxiliary materials and agents for the manufacture
  • of drawn wire and the further processing of wire products
  • Wire and wire products
  • Testing technology, sensor technology and quality
  • assurance for the wire and cable industry
  • Environmental technologies and resource efficiency for the
  • wire and cable industry
  • Software and various services for the wire and cable industry
  • Tube:
  • Manufacturing machinery for metallic tubes and pipes
  • Processing machinery for metallic tubes and pipes
  • Tools, auxiliary materials and agents for the manufacturing and
  • processing of metallic tubes and pipes
  • Tubes, pipes, tube products and tube accessories
  • Testing technology, sensor technology and quality
  • assurance for the tube and pipe industry
  • Environmental technologies and resource efficiency for the
  • tube and pipe industry
  • Software for the tube and pipe industry
  • Trade with tubes and pipes
  • Special area pipeline and OCTG technology
  • OCTG (Oil Country Tubular Goods)
  • Special area PT (Plastic Tube)
  • Services for the tube and pipe industry

Main visitor target groups:

  • Wire industry
  • Cable industry
  • Iron, steel and non-ferrous metals
  • Automotive supply industry
  • Aerospace supply industry
  • Electrical industry
  • Construction industry
  • Skilled trade
  • Wire Associations
  • Tube industry (manufacturers and users)
  • Iron,steel and non-ferrous metals industry
  • Non-metal tube industry
  • Automotive industry incl. supply industry
  • Oil, gas and chemicals industry
  • Electrical industry
  • Construction industry and trade
  • Technical specialist retailers
  • Skilled trades
  • Energy and water supply
  • Tube Associations

Get started now and become an exhibitor at wire
Middle East Africa

You will find additional helpful information e.g. regarding your booth application on the official website of the trade fair.
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