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Middle East Africa

6-8 September 2025
Cairo

wire Middle East Africa

6-8 September 2025
Cairo

Nexus for cutting-edge technologies and innovative machinery

wire Middle East Africa celebrated its trade fair premiere in September 2023 at the Egypt International Exhibition Center in Cairo/Egypt as part of the established Egyptian trade fair METAL & STEEL EGYPT.
The Egyptian trade fair organizer AGEX (Arabian German Exhibitions & Publishing Ltd) has already been organising the successful METAL & STEEL EGYPT since 2010, which offers a comprehensive range of machinery, equipment and products from the steel and metal industry for the Middle East and North Africa. The cooperation with Messe Düsseldorf results in valuable synergies for all sectors involved.

The regions of Egypt, the Middle East and North Africa offer many exhibitors the opportunity to invest in these growth markets. 383 exhibitors from 19 countries took the opportunity to show their colors in Cairo. In addition to local companies, exhibitors from the UK, France, Austria, Belgium, Turkey, Spain, Switzerland, Morocco, the USA and Germany, among others, also came to Egypt.

Why wire Middle East Africa

Access to a large market

With more than 100 million citizens, Egypt has a large domestic market. The industrial base is relatively broad. As a result, Egypt is increasingly establishing itself as a gateway for exports to other African countries.

Market intelligence

By attending a trade fair, companies can gather valuable information about the latest trends and developments in the wire and cable industry of the region, as well as learn about new technologies and products. Egypt‘s geographic location also provides access to the African market and the emerging economies of the region.

Networking opportunities

Trade fairs provide an opportunity for companies to network with other industry professionals and make new business connections.

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Cost-effectiveness

Trade fairs can be a cost-effective way for companies to reach a large number of potential customers and partners in a short amount of time coming from Türkiye, Eastern Europe and middle Asia.

Economic Prospects of Egypt

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Egypt has a diverse and complex economy that has undergone significant changes in recent years. With more than 100 million citizens, Egypt has a large domestic market. The industrial base is relatively broad. As a result, Egypt is increasingly establishing itself as a
gateway for exports to other African countries. The oil and gas sector as well as public infrastructure projects contribute to economic growth. Egypt is not only expanding economic ties with its neighbours, but also transport routes. A boom in digitalisation and a
well-educated workforce are providing further momentum.
Egypt's geographic location also makes it an attractive destination for foreign investment, as it provides access to the African market
and the emerging economies of the region. This can be seen in the country‘s rapidly growing industries such as tourism, construction, and telecommunications.

Inhabitants: 112,7 (2023 in Mio.)
Business languages: Arabic, English
Currency: Egyptian pound (EGP)

(Source: gtai, Germany Trade and Invest)

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Middle East Africa

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